After finishing high school, Rob studied equine science at Colorado State University. He moved back to Texas to study with his future bride Laurie Jenschke at Texas A&M University where he entered veterinary school.

During his undergraduate time, Rob met Keith Latson and they eventually became roommates and veterinary school colleagues. Rob and Keith spent their holidays and free time working for veterinarians at racetracks and developing a passion for the equine athlete.

Rob and his wife Laurie moved to Ventura County, California to perform an internship at a private equine hospital. He was accepted into a residency program at the University of Florida, a school that is known as a pioneer in equine intensive care.

Rob developed an interest in educating both veterinary students and animal enthusiasts during this period. The American College of Veterinary Internal Medicine awarded Rob the status of Board Certified Specialist in large animal internal medicine in 2003.

He went on to develop an intensive care unit at a well-known equine hospital in rural Victoria, Australia from 2003-2005 and traveled much of the country during this period. This time allowed for more enhanced world visions through cultural immersion. Rob treated many types of horses in Australia including Thoroughbreds, Standardbreds and the Australian Stockhorse.

Rob and his wife moved back to practice in Ocala, Florida in 2005 where he was instrumental in establishing another new intensive care unit. His patients included Thoroughbreds, Paso Finos, and English sport horses.

Rob became aware of nutritionally related problems with the horse that were not being addressed by commercial supplement companies. He also found that many companies were being market driven and not need driven, thus leaving their products to want for more credentials in the ingredients and design.